Minimarket always delivers great and creative shows both in styling and accessories as well as in music. This SS12 season was inspired by different myths, stories and fairytales of women from Egypt like Cleopatra and Nefertiti. A 70’s comic hero wonder woman was also the inspiration for the collection as well as the name of the same, Mighty Isis.
Minimarket is known for the colour scale and this season was no exception, the collection was in different tones of yellow, dusty white, faded orange- almost red and a dusty green as well as the mandatory black. The patterns were also inspired by Egypt with flowers, graphic elements and animal print. Some of the prints were made by the artist Olaf Hajek.
Minimarket is also well known for their shoes, their high wedges. This season is still no exception and this time they are as high as always but in cool striped details, especially the white, black and yellow caught some attention.
The cool accessories like the big oversized golden bracelets and necklaces were made by Danish Monies and the amazing headpieces by super creative minded Erikka S. Bahsen. The beautiful and Egypt inspired make was made by Ignaico Alonso from Link Details, I must say the eyeliner make up was really inspiring and perfected the theme perfectly.
Dennis Lyngsø’s first show in Copenhagen Fashion Week with his own brand was not a show to be missed, it must have been one of the most anticipating and avant-garde shows on the schedule this season. A minimalistic collection with sculptured feminine styles in delicate silk chiffons, ostrich feathers linens and mink fur. The colour spectrum was small and featured dominant black shades, different shades of beige, sand and natural tones.
His trademark of sculpturing came to live through cut outs and sculptured 3D construction on shoulders and hips, leather accessories with sculptured hips, pleated details or lotus flower origami like details on shirts or dresses.
It was a beautiful collection mostly included evening gowns, tailored skirts and shirts. A collection fitted for the fashionable woman who often goes to events to get noticed or like to dress feminine yet avant-garde. Few pieces like the skirts, some shirts and dresses can be used for everyday use but properly for the more classic businesses in offices.
Dennis Lyngsø maiden journey into the Danish fashion scene was well received and applauded, it seems that many expect much from this young man and I do too. Welcome!
MAXJENNY started of the show with a harsh clipping of Disney’s Alice in Wonderland including their own balloons which also were featured in the actual show. An interesting beginning to a show called Airy, Artsy and Asian, Stripes and Pixels, which actually explains the products very well when thinking about it afterwards. I didn’t have much expectations of the show other than it would be colourful and feature some of their outerwear which I believe they are most known for.
Colourful it was and as the name of the show it featured pixel patterns and stripes in different colours as well in multicolour, it seemed like all styles were in at least two colours only few all black items broke the colour stream of the collection, which also means that you would maybe find it difficult to mix your MAXJENNY items with other brands unless you choose the more simple items like a dress, t-shirt etc. The styles were either loose or oversized only few tops, leggings and dresses were more fitted.
All in all there were some really great pieces, though you would miss some more simple styles that would mix well together with the more colourful styles to make the whole collection wearable, especially if you also want to wear some of the jackets to the other MAXJENNY clothing.
A newcomer to the show scene in the Copenhagen Fashion Week from Finland, though they did surprise us with an interesting show with lots of cool details and colours.
Grey, blue, purple, black and white were the primary colours for the collection together with interesting graphic patterns like the green leave pattern and black and white triangle pattern.
The collection were of loose dresses and pants, leggings lots of dresses with peep holes or cut outs in the back, fringes on leggings both on the side and on the knees as well as on denim jacket or on dresses. Lots of sheer or transparent fabrics like the striped burn out were used for several items.
A very feminine collection with a lot of styles you can use for everyday wear and actually most styles in the collection is highly useable in regard to so many other designers. It is definitely a brand to watch and we welcome them to the Copenhagen Fashion Week with applause!
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